PRIVACY POLICY

Effective Date: July 22, 2026

HNI Enterprise LLC, doing business as Dr. HNI where applicable, respects your privacy. This Privacy Policy explains how we collect, use, protect, and disclose information when you visit our website, communicate with us, purchase a product, request customer support, schedule a consultation, or use our services.

1. Information We Collect

We may collect information that you voluntarily provide, including:

  • Name

  • Email address

  • Telephone number

  • Billing or delivery address

  • Mattress preferences and product inquiries

  • Order, payment, delivery, return, and warranty information

  • Appointment or consultation information

  • Information about your business, technology needs, workflows, or AI-consulting goals

  • Messages submitted through contact forms, chat widgets, email, telephone, or text message

  • Reviews, testimonials, survey answers, and customer-service communications

We may also collect technical information automatically, including device type, browser type, IP address, referring website, pages visited, and general website activity.

2. How We Use Information

We may use information to:

  • Respond to questions and requests

  • Recommend or provide information about mattress products

  • Process and fulfill purchases

  • Coordinate deliveries, returns, exchanges, and warranty requests

  • Schedule and manage appointments or consultations

  • Provide AI consulting, education, workflow recommendations, and related support

  • Process payments and provide receipts or invoices

  • Send appointment, order, delivery, or service updates

  • Provide customer support

  • Send promotional messages when appropriate consent has been provided

  • Maintain business and accounting records

  • Improve our website, products, services, and customer experience

  • Detect misuse, security concerns, or fraudulent activity

  • Comply with legal and regulatory obligations

3. Text Messaging and Mobile Information

When you provide your telephone number and voluntarily agree to receive text messages, we may send the categories of messages described next to the consent option you selected.

Messages may include:

  • Responses to inquiries

  • Appointment and consultation reminders

  • Order and delivery updates

  • Customer-support messages

  • Service notifications

  • Promotional offers when separate marketing consent has been provided

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

We may use messaging providers and support vendors solely to deliver and manage communications on our behalf. Telephone numbers, SMS opt-in records, and consent information will not be provided to another business for that business’s independent marketing.

You may reply STOP to unsubscribe from text messages or HELP for assistance. Message and data rates may apply.

4. Payment Information

Payments may be processed by third-party payment processors. We may receive transaction details such as the amount paid, payment status, purchase date, billing address, and the last digits of a payment method.

We do not intentionally store complete payment-card numbers unless expressly stated and handled through an authorized payment system.

5. Service Providers

We may use service providers to help operate our business, including providers for:

  • Website hosting

  • Customer relationship management

  • Payment processing

  • Appointment scheduling

  • Product delivery

  • Email and text-message delivery

  • Analytics

  • Cloud storage

  • Customer support

  • Professional services

These providers may receive information only as reasonably necessary to perform services for us and are not authorized to use SMS consent information for their own marketing.

6. Cookies and Website Analytics

Our website may use cookies and similar technologies to operate website features, remember preferences, understand website traffic, improve performance, and measure marketing activity.

You can manage cookies through your browser settings or any cookie-preference tool available on the website. Disabling cookies may affect certain website functions.

7. Future Health Education and Advisory Services

HNI Enterprise may introduce health education or health-advisory services in the future.

Unless a specific health service has officially launched with appropriate notices and consent procedures, visitors should not submit diagnoses, symptoms, medical records, insurance information, medication information, or other sensitive health details through the general website chat widget or contact form.

Before collecting information for a future health service, we may provide additional privacy notices, consent forms, security procedures, or service-specific terms.

General mattress information, wellness content, and patient-education material are not intended to replace individualized medical advice, diagnosis, treatment, or emergency services.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no internet transmission, website, electronic communication, or storage system can be guaranteed completely secure.

9. Data Retention

We retain information for as long as reasonably necessary to:

  • Provide products and services

  • Complete transactions

  • Maintain warranty and customer-service records

  • Maintain legal, accounting, and tax records

  • Resolve disputes

  • Enforce agreements

  • Meet regulatory requirements

Information that is no longer reasonably necessary may be deleted or anonymized where practical.

10. Your Choices

You may:

  • Unsubscribe from promotional emails through the unsubscribe link

  • Reply STOP to opt out of text messages

  • Contact us to update inaccurate information

  • Request access to or deletion of certain information, subject to applicable law and record-retention obligations

  • Adjust cookies through your browser or available website controls

We may need to verify your identity before completing a privacy request.

11. Children’s Privacy

Our general website, mattress products, and AI-consulting services are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 without legally required parental or guardian authorization.

12. External Websites

Our website may contain links to independently operated websites or services. We are not responsible for the privacy practices, security, or content of those external services.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with a revised effective date.

14. Contact Us

Questions or requests concerning this Privacy Policy may be sent to:

HNI Enterprise
Doing business as Dr. HNI, where applicable
Email: info.drhni.com
Phone: 205-391-8243 or 205-523-8267
Mailing Address: 112 Kicker Rd Tuscaloosa, AL 35404 or 1430 Gadsden Hwy Ste116 Birmingham, AL 35235